How $7 bags of Doritos triggered a billion-dollar disaster for PepsiCo

2026-04-07 16:54 • ;Ariel Zilber
The company announced in February that it would cut prices after years of hikes that pushed costs up nearly 50% since 2021.
Read More Here: https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/