In this photo released by Xinhua News Agency, firefighters at the scene of a footwear factory fire in Jiangtou village, Chendai township of Jinjiang city, southeastern China's Fujian province, Thursday, July 9, 2026. (Zheng Liang/Xinhua via AP)

2026-07-09T15:26:52Z

BEIJING (AP) — A fire broke out at a shoe factory in the eastern Chinese province of Fujian on Thursday, killing 28 people, the official Xinhua News Agency said.

Chinese President Xi Jinping demanded “an all-out search and rescue effort,” urging a swift investigation of the incident and “strictly hold those responsible accountable.”

The blaze started at a factory in Huiteng shoe company in the city of Jinjiang, the city’s fire department said in a statement. The cause of the fire was not immediately known.

There were 237 factory workers and two visitors in the building when the fire broke out. Authorities evacuated or rescued 213 people. Of the 28 people who died, two were pronounced dead after being taken to a hospital, according to state broadcaster CCTV.

Xinhua said the factory’s owner and others in charge have been arrested and the company’s accounts have been frozen.

Video by CCTV shows the facade of a building of several floors charred black and covered in white smoke. Earlier footage shows fires were burning on multiple floors and the building shrouded in thick, black smoke.

Jinjiang, the city where the fire happened is known as China’s shoe capital.