Slashdot reader BrianFagioli writes: According to the research firm Gartner, 50% of U.S. consumers say they would prefer to do business with brands that avoid using GenAI in consumer facing content such as advertising and promotional messaging.

The survey of 1,539 Americans, conducted in October 2025, also found growing skepticism about the reliability of online information, with 61% saying they frequently question whether information they use for everyday decisions is trustworthy... Gartner found that 68% of consumers often wonder whether the content they see online is real, while fewer people now rely on intuition alone to judge credibility [only 27%]. Instead, more consumers are actively verifying information and checking sources.

Gartner's senior principal analyst offered suggests discretion for brands trying to use AI. "The brands that win will be the ones that use AI in ways customers can immediately recognize as helpful, while being transparent about when AI is used, what it's doing, and giving customers a clear choice to opt out."

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