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Rupert Murdoch says he will remove stories from Google's search index as a way to encourage people to pay for content online.
In an interview with Sky News Australia, the mogul said that
newspapers in his media empire - including the Sun, the (London) Times and the Wall Street Journal - would consider blocking Google entirely once they had enacted plans to charge people for reading their stories on the web.
In
recent months, Murdoch his lieutenants have stepped up their war of
words with Google, accusing it of "kleptomania" and acting as a
"parasite" for including News Corp content in its Google News pages. But asked why News Corp executives had not chosen to simply remove
their websites entirely from Google's search indexes - a simple
technical operation - Murdoch said just such a move was on the cards.
"I
think we will, but that's when we start charging," he said. "We have it
already with the Wall Street Journal. We have a wall, but it's not
right to the ceiling. You can get, usually, the first paragraph from
any story - but if you're not a paying subscriber to WSJ.com all you
get is a paragraph and a subscription form."
The 78-year-old
mogul's assertion, however, is not actually correct: users who click
through to screened WSJ.com articles from Google searches are usually
offered the full text of the story without any subscription block. It
is only users who find their way to the story through the Wall Street
Journal's website who are told they must subscribe before they can read
further.
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